The volume leader of the new gTLDs has seen its zone file cut by more than half. While it started its July month with more than 5.2 million of registered domain names in its zone, it had only 2.5 million on Monday 17, letting the .top get its way back to the top in the meantime. How to explain such a phenomenon? First of all, the multigenerational extension doesn’t escape the non-renewal law. A year after having massively registered at the derisory price of 0.01$ or even received for free their... Read More
Nameshield: The first French registrar certified ISO 27001 on all its registrar activity
Nameshield is proud to announce its ISO 27001 certification on all its registrar activity, the product of many months of work. Why the ISO 27001 certification? Since its creation, 23 years ago, Nameshield has taken to heart to provide to its customers the best services under conditions of optimal security. By choosing the ISO 27001 standard, this constant care given to all our services is now certified by a competent authority. The impressive rise of the occurrence and the force o... Read More
.BRAND : 4 episodes, for this summer
Act 1: Denial (and Anger) The brand, a forbidden territory. Everything is played out by attacks, complaints, courts. A ruthless world. Since the 23rd of June 1857 and the creation of the first system of trademarks by France, it is possible to benefit from an exclusive right of use for a term on different applications. Otherwise the law is coming. The arrival of the Internet will shake up this foundation. If one remembers the Milka conflict with Kraft foods, which led to the famous oppos... Read More
Schmidt launches its new website in dot brand: Home-design.schmidt
Schmidt is one of the first French brands of kitchens, but also the first kitchen furniture export company in France. Schmidt group has decided to launch its new website in « .brand » (dot brand), .schmidt and thus has joined many big companies which have made this bet, like BNP Paribas (mabanque.bnpparibas), MAIF (voyagepro.maif), Club Med (corporate.clubmed) or the latest, SNCF (oui.sncf). Schmidt chose to regroup its activity under the « home design » designation which describes well its indu... Read More
Bitter taste to confectionary disputes
Last week the UK Court of Appeal ruled on the long running battle between Nestlé and Cadbury (owned by Mondeleze) over the attempt to register the shape of the KitKat bar in the UK. Trademarks need to be a “badge of origin”. In particular registration of a shape mark requires good evidence of acquired distinctiveness to show that consumers rely on shape in a “trade mark sense”. The UK court has ruled that this is not the case for the KitKat shape. The mere fact that cons... Read More
Cyber-blurring: the strategy used by Macron’s digital team to face cyberattacks
May the 5th , 2017, two hours before the end of 2017 presidential campaign, thousands of documents owned by the campaign team of the candidate Emmanuel Macron have been leaked and have been made public on American forum 4Chan, relayed by Wikileaks. Social media have played an important role in the attack and content diffusion: internal discussion of the political party, briefing notes, pictures, bills, accounting, which represent 9 gigaoctets of hacked data. Since the beginning of the pr... Read More
Mastodon : What about cybersquatting ?
Communication on social media is the subject of many justified concerns from trademarks owners. As a matter of fact, user’s names creation, called “username”, are not legally protected beforehand. Specifically, the owner has to register or retrieve the username corresponding to their brand or demonstrate to the social media that the use of their brand is used with ill intent. In short, it’s a time consuming activity… Mastodon, a few months old social network, trendy since a few days, is ... Read More
Good name, bad product
New product development is exciting – and costly. In addition to the essential R&D, market research and marketing initiatives, all products require a name which is (ideally) distinctive and available. Finding the right name in itself is a costly business that involves many steps: name & logo creation, trademark research, brand validation & strategy, trademark filing and protection). Depending on where you plan to launch and therefore protect your product name will define the co... Read More
New extensions: The first signs of a (R)evolution?
Domain names registration strategies follow reasoning sometimes hard to understand. However “sheep-like” reasoning is the one we can easily observe. When Alphabet (Google) used for the first time its domain name ABC.XYZ, a sensitive rise of registrations for this extension has been observed. More than a simple registration, ABC.XYZ has created for the public, informed or not, an interrogation on the extension used: “they aren’t in .COM?” New gTLDs’s program by ICANN has generated ... Read More
Connected objects: unavoidable in DDoS attacks?
Nowadays consumers use and are around connected objects. The Internet of Things (IoT) includes all connected objects like a connected refrigerator, captor, light bulb, security camera, router or even a thermostat control. Their common point? To have an IP address and to be connected to communicate. According to the American company Gartner, connected objects will reach 20.5 billion units by 2020. We will face an impressive growth of IoT in the years to come. China, North America and West... Read More
