Advices on how to change the domain name without losing its referencing

During a rebranding for marketing purposes, in the context of a merger or an acquisition for example, a company can change its website’s domain name. At the search engines’ level, it is all the pages that change, as if this was a brand new website. Therefore, how not to lose the work done on the SEO and make a successful transition, in particular if the website is old? In the case of a rather old website with an optimal referencing on the existing domain name, transferring a website on a new nam... Read More

Can the DNS have an impact on the SEO?

This is a recurrent question from our customers: does the use of the DNS, whether it is good or bad, have an impact on the websites’ SEO? We have already discussed about the impact of a HTTPS website on the SEO, this is now the occasion to focus on the side of the DNS. The DNS is an invisible process, implemented in the background, it’s difficult to comprehend why it can help or affect a website’s performance and the ranking in search engines, more particularly on Google. This article will appro... Read More

Sponsored Links – an opportunity and a threat to your brand

Title : Adwords – Author : Christophe Benoit – Photo : licence CC BY 2.0 – www.tyseo.net What is a “Sponsored Link”? It’s a paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. The most well known sponsored links, Google Adwords, is an advertising service offered by Google for businesses wanting to display ads on the search engi... Read More