The acquisition of Rightside Group by Donuts becomes a reality

new gTLDs - The acquisition of Rightside Group by Donuts

It’s at mid-July that ICANN has given its consent regarding the merge of Rightside Group, the registry behind the 40 new gTLDs (.ATTORNEY, .NINJA, .PUB, .DENTIST, .NEWS, .ROCKS, .LIVE, etc.) and the other well-known registry in the new gTLDs’ world, Donuts Inc (more than 200 TLDs: .LIFE, .LOANS, .MEDIA, .SOLUTIONS, .WORLD, etc.).

Donuts will then acquire Rightside at the price of 10.60$ per action, in the context of a takeover offer, i.e. an operation of approximatively 213 million in total.

Donuts, already largely dominant with its hundred extensions, continues to reinforce its position and benefits from difficulties faced by some registries suffering from deficit of commercial success.

This new operation highlights a fact: many new extensions didn’t obtain the expected enthusiasm and the registries which created them are in difficulties.

Are we heading slowly but surely towards a retrieval by Donuts of unsuccessful registries seeking to limit the losses?

 

Lucie Loos

Author: Lucie Loos

Directrice Marketing Nameshield Group

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