Governments rightly accord great attention to the importance of privacy and human rights but are also cognisant that there are situations where public authorities require access to the content of electronic communications. Three decades of negotiations and agreements on what constitutes acceptable levels of sharing of personal data and communications between the US and Europe resulted at the start of 2016 in the Privacy Shield agreement which provided obligations to protect and monito... Read More
HTTPS and SSL: Google continues its offensive
Chrome 53 launched on 31 August 2016 and with it Google is continuing its offensive for a safer internet. With its Chrome navigator, Google signals even more clearly when as site does not use httpS on its landing page. And the version to come will continue in this vein barring purely and simply HTTP with a Red cross. This ‘ugly defacement’ will be difficult to accept on corporate websites, in particular well-known brands. Firefox has already announced a similar measure. Add to that the ... Read More
Sponsored Links – an opportunity and a threat to your brand
Title : Adwords – Author : Christophe Benoit – Photo : licence CC BY 2.0 – www.tyseo.net What is a “Sponsored Link”? It’s a paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. The most well known sponsored links, Google Adwords, is an advertising service offered by Google for businesses wanting to display ads on the search engi... Read More
Why are Dot Brands dragging their feet?
Ok so here’s the thing, we’re over 2 years into the new gTLD rollout now, a new era of the Internet, and everything seems to be going swimmingly…. Or is it? On the face of it, momentum is building. Over 16 million domain names registered in the past 2 years and 60% of them would still have been available under a .com e.g. nameshield.website and its .com equivalent nameshieldwebsite.com. That’s great because it means that New gTLD domain names are being registered instead of the equivalent .com. ... Read More
Car Brands: are they taking a leading role in the new Internet?
A ‘plethora’ is defined as a “large or excessive amount of something” and is usually followed by the qualifier “of.” Car manufacturers certainly fall into that category, as I found out recently when looking at replacing my worn-out old jalopy. A plethora can also be used to describe domain extension, with the advent of new gTLDs (where the term after the final ‘dot’ can be almost anything) there is certainly a plethora of those nowadays! This naturally led me to pose the question “How many of on... Read More
What has become of the big dreams of the big .BRANDs ?
In 2012, ICANN received 643 applications for restricted use generic Top Level Domains extensions by brand owners. Recently, a surprising proportion of these, so called, .BRAND applications have been withdrawn, often resulting in the loss of the entire application fee ($185,000). Why have these brand owners taken the decision to relinquish control over their very own piece of the Internet infrastructure? Is this a tactical response to a strategic direction or are they simply lacking the ideas an... Read More