Disastrous consequences of a domain name non-renewal

The American telecommunication company, Sorenson Communication, has forgotten to renew a domain name for only a few days in June 2016. The decision has fallen at the end of September 2017, Sorenson Communication has to pay a fine of 3 million dollars. Why such a high amount? The domain name which has fallen back into public domain was carrying a critical service for some users! It was the “Video Relay System” which telecommunication companies must provide to deaf people and persons with vocal d... Read More

Acquisition of Rightside by Donuts: What are the consequences on DPML Programs?

At the Internet new extensions launch, Donuts operator, the biggest extensions applicant (.services, .legal, .photos, .vin etc.) has launched a specific protection program in addition to the TMCH. The Donuts Protected Mark List (DPML) allows to block the registration by a third party of a domain name similar to the brand under all the extensions managed by the registry. For example, if the brand “iPhone” is registered in the TMCH (prerequisite) then in the DPML, no one can register <iphone.p... Read More

Irma storm and its unexpected consequences on the domain names industry

.TV means television, .FM, FM radio, .IO tech companies… Actually no. In fact, yes but no. These codes do not designate sectors of activity but territories according to ISO 3166-1 alpha 2: TV is for Tuvalu, a Polynesian state; FM is for Federated States of Micronesia ; IO for British Indian Ocean Territory. Why such a mix of genres? In fact, domain names and geopolitics make a whole. When you communicate with a .COM domain name, you trust Verisign, an American company. With a .FR, it’s ... Read More

.BRAND : 4 episodes, for this summer

Act 4: Reconstruction While a myriad of new extensions were open for recording, the time was to select .COM, .CM, .OM, .CO or .CAM records? .FR or .FRL? The decision to make registrations in all new extensions of course has a high cost and is no longer necessarily wise. This is also why, some brands have chosen a .BRAND: its own TLD, its own sovereignty, its own management rules! Many brands have opted for this configuration and we can see now the blooming of .BNPPARIBAS, .ALSTOM, .SNCF, .LECLE... Read More

.BRAND: The importance of the digital strategy, or the McDonald’s case

McDonald’s! The symbol of globalization: from the invention of the express service by the eponymous brothers to its successful franchise by Ray Kroc (I recommend the film ‘The Funder’), McDonald’s is an example of post-war entrepreneurial success. The BigMac, the Filet o’Fish? These are the inventions of franchisees that headquarters have agreed to develop throughout the world. A model of innovation. What about their digital strategy? When Internet arrives and everyone talks ab... Read More

.BRAND : 4 episodes, for this summer

Act 3: Depression   Five years ago, the number of domain name extensions was alright: less than 500. It was still possible to register its trademark and its company’s name in the extension of its choice and to act against fraudulent deposits. Attacks were unusual and you defended yourselves when smart little ones made contentious deposits. Some extensions only accepted subdomains registrations, such as Australia and the United Kingdom. Impossible to save at the root and impossible to regi... Read More

.BRAND : 4 episodes, for this summer

Act 2: Expression   We left off on the time when the brands did not feel the Internet revolution, the techniques evolving and the registered domain names. (Read act 1: Denial (and anger)) The example of McDonald’s is interesting. In 1994, Wired, an American magazine created a year earlier, communicates about the case of mcdonalds.com. Joshua Quittner, a journalist at Newsday, contacted McDonald’s and asked if they would be interested in registering mcdonalds.com. There was litt... Read More

The acquisition of Rightside Group by Donuts becomes a reality

It’s at mid-July that ICANN has given its consent regarding the merge of Rightside Group, the registry behind the 40 new gTLDs (.ATTORNEY, .NINJA, .PUB, .DENTIST, .NEWS, .ROCKS, .LIVE, etc.) and the other well-known registry in the new gTLDs’ world, Donuts Inc (more than 200 TLDs: .LIFE, .LOANS, .MEDIA, .SOLUTIONS, .WORLD, etc.). Donuts will then acquire Rightside at the price of 10.60$ per action, in the context of a takeover offer, i.e. an operation of approximatively 213 million in total. Do... Read More

Black July for the .xyz

The volume leader of the new gTLDs has seen its zone file cut by more than half. While it started its July month with more than 5.2 million of registered domain names in its zone, it had only 2.5 million on Monday 17, letting the .top get its way back to the top in the meantime. How to explain such a phenomenon? First of all, the multigenerational extension doesn’t escape the non-renewal law. A year after having massively registered at the derisory price of 0.01$ or even received for free their... Read More

Nameshield: The first French registrar certified ISO 27001 on all its registrar activity

    Nameshield is proud to announce its ISO 27001 certification on all its registrar activity, the product of many months of work. Why the ISO 27001 certification? Since its creation, 23 years ago, Nameshield has taken to heart to provide to its customers the best services under conditions of optimal security. By choosing the ISO 27001 standard, this constant care given to all our services is now certified by a competent authority. The impressive rise of the occurrence and the force o... Read More