Act 1: Denial (and Anger) The brand, a forbidden territory. Everything is played out by attacks, complaints, courts. A ruthless world. Since the 23rd of June 1857 and the creation of the first system of trademarks by France, it is possible to benefit from an exclusive right of use for a term on different applications. Otherwise the law is coming. The arrival of the Internet will shake up this foundation. If one remembers the Milka conflict with Kraft foods, which led to the famous oppos... Read More
Category: Domain names
New extensions: The first signs of a (R)evolution?
Domain names registration strategies follow reasoning sometimes hard to understand. However “sheep-like” reasoning is the one we can easily observe. When Alphabet (Google) used for the first time its domain name ABC.XYZ, a sensitive rise of registrations for this extension has been observed. More than a simple registration, ABC.XYZ has created for the public, informed or not, an interrogation on the extension used: “they aren’t in .COM?” New gTLDs’s program by ICANN has generated ... Read More
The launch of .AFRICA
After more than five years of legal dealings and battles, South African organization .ZA Central Registry (ZACR) is now designed to commercialize the internet extension “.AFRICA” which will be opened to all. As presented by Koffi Djossou, member of UNIFORUM ZACR, future domain names in .AFRICA will “promote African companies, people and culture on Internet”. President of the African Union Commission Nkosazana Dlamini Zuma, has already saluted the end of this battle as the moment when Africa “has... Read More
Why are Dot Brands dragging their feet?
Ok so here’s the thing, we’re over 2 years into the new gTLD rollout now, a new era of the Internet, and everything seems to be going swimmingly…. Or is it? On the face of it, momentum is building. Over 16 million domain names registered in the past 2 years and 60% of them would still have been available under a .com e.g. nameshield.website and its .com equivalent nameshieldwebsite.com. That’s great because it means that New gTLD domain names are being registered instead of the equivalent .com. ... Read More
