User trust at the heart of the latest CSA Summit in Cologne

From 22 to 24 April, Cologne hosted the Certified Senders Alliance Summit on the theme of “Trust fuels the future”. The event marked the 20th anniversary of the initiative.

Corporate communications have changed dramatically over the last 20 years with the rise of social networks. For example, Instagram now has more than 2 billion monthly users, YouTube more than 2.5 billion and Facebook more than 3 billion. These platforms were all launched between 2004 and 2010. While they have become an integral part of companies’ communications plans for addressing their users, the use of email is still very high, as there are still so many uses for email: sending email campaigns, newsletters, invoices or for example order confirmations. According to Statista, the overall volume of emails increased by 4.3% in 2023 compared with the previous year, with almost 347.3 billion emails sent worldwide every day. Another fact: on average, a person receives around 121 emails a day. These figures underline that email is not about to disappear.

Gartner nevertheless points out that concerns about email security are growing, with few companies escaping security incidents, with increasingly sophisticated phishing attacks using malicious links or attachments, for example, and data losses often linked to careless behaviour or human error. With this in mind, every year CSA brings together experts from the email ecosystem to discuss best practices and solutions for improving email quality and trust. The event is organised around a series of workshops, sessions, conferences and masterclasses.

Nameshield, which sponsored the event, pointed out that there can be no email security without secure domain names, which are critical business assets, and without a robust, high-performance DNS infrastructure. Email security therefore depends on the choice of your domain name provider and the cyber-security solutions it is able to offer its customers. These include the DMARC protocol, which protects users against fraudulent messages. Customised brand extensions also known as dot brands are another way of building brand confidence in the run-up to the next round of new generic extensions scheduled for April 2026.

Contact your Nameshield consultant for more information on all our solutions.

Meet Nameshield at the 17th Global Brand Protection Innovation Programme in Frankfurt

The dangers of the Internet are not to be taken lightly. Phishing, cybersquatting or typosquatting are often the cause of disasters, which can threaten the company’s future.

Brand managers can quickly become panicked by the dangers behind these risks. That’s why it’s important to learn where the risks lie and how you can best counter them. That said, what are the benefits for brand owners of innovative and powerful solutions like dotbrand?

17th Global Brand Protection Innovation Programme

At the 17th Global Brand Protection Innovation Programme 2023 in Frankfurt am Main, brand and domain experts, Joëlle Samaké and Arnaud Wittersheim will present compelling monitoring and defence strategies.

Come and visit us to learn more about how you can best protect your brand and benefit from innovative and secure solutions for your domain names.

ICANN72, between prioritisation needs and fragmentation risks

ICANN72, between prioritisation needs and fragmentation risks

At the end of October, the 72nd ICANN summit was held, devoted to the development of policies that impact the domain name system (DNS) and the global Internet community. As already announced during the past summer, this latest annual meeting was to be held by videoconference in the time zone of Seattle in the United States. “Sleepless” were therefore not in Seattle but rather in Europe.

ICANN72, between prioritisation needs and fragmentation risks

The thorn in the side of the next round of new generic extensions

A month before this summit, ICANN announced the schedule for the Operational Design Phase (ODP) for one of the most anticipated topics by the contracting parties: the organisation of a future round of applications for new generic extensions. The ODP is a new mechanism now linked to the policy development process (PDP). It is similar to a project scoping exercise as it aims to identify the steps, risks, costs and resources to be allocated to implement a project, in this case a new round of generic extensions. The PDP was conducted between 2015 and 2020, with the submission of a final recommendations report to the ICANN Board in March of this year. However, it is not until February 2023, almost two years later, that the Board should consider these recommendations, the time to let the ODP conduct. Indeed, ICANN confirmed before the opening of ICANN72 that this scoping phase should last sixteen months in its entirety, including ten months for the conduct of the ODP, three months upstream to initiate the latter and in particular to constitute the teams that will conduct it and three months downstream to conclude the work. This timetable surprised many of the contracting parties and gave rise to much discontent. These discontents were particularly expressed through the Brand Registry Group that represents and promotes the interests of its members, dotBrand owners. For most members, things are not moving fast enough and the ODP would even be partly useless since some aspects overlap with the work already conducted during the previous PDP. Another aspect pointed out was the cost of the ODP estimated to $9 million, which is not a small amount.

The clouds are gathering as are the processes underway

As the other sessions scheduled during the week-long summit progressed, it was clear that the clouds continued to gather in the weather of ICANN’s policies. For example, the announcement of the launch of an expedited policy development process (ePDP) to review the Uniform Domain-Name Dispute Resolution Policy (UDRP), which allows for the recovery of disputed domain names, caused a great deal of misunderstanding, given that a review of all rights protection mechanisms (RPMs) has already been conducted between 2016 and 2020 and its final recommendations have not yet been examined by the ICANN Board. Now this review to validate the recommendations is scheduled to take place at best in the summer of 2022, by which time the aforementioned ePDP should be finalised. This example illustrated the gap that is being created between the community’s expectations for decisions and ICANN’s decision-making bodies, which seem to be overwhelmed by the policy negotiation processes that are piling up and stretching out over time, risking rendering decisions obsolete if they are made too late. According to some participants, this even affects ICANN’s ability to continue to carry out its mission as set out in its founding documents: To preserve and enhance the operational stability, reliability, security and global interoperability of the Internet.

“Prioritisation”, the word is out

On the first day of the sessions, ICANN CEO Goran Marby defended himself against the idea that the Board was slow to make decisions. He pointed out that the Board had recently examined 228 recommendations from the Competion Consumer Choice & Consumer Trust (CCT), which had just conducted a review to assess the extent to which the expansion of generic TLDs, gTLDs, had promoted competition, consumer confidence and consumer choice. 166 have been approved to date, 44 placed on hold and 18 rejected. Many of these measures are correlated with research and data collection to better understand market trends for new gTLDs.

Goran Marby also justified the delays in decision-making by the large number of ongoing and overlapping issues and by the fact that ICANN sometimes needs additional expertise to make decisions. In response to the criticisms, he also indicated that ICANN is now working on some form of prioritisation, a wish expressed by NAMESHIELD that seems to have been heard. However, Marteen Botterman of the Board nuanced this by specifying that prioritisation is not the Board’s responsibility, as it must ensure that the multi-stakeholder model is respected and must therefore maintain a certain neutrality on the subjects submitted to it.

A risk of fragmentation

From an organisation that has difficulty in making decisions, to its questioning, there is only one step. From the first day of the sessions, Goran Marby, who was particularly involved in the exchanges, spoke of “threats to ICANN”. ICANN is working on a risk management framework for the organisation. He also spoke of the need to talk more closely with governments as the current governance model is being challenged. Indeed, one only has to look at Russia to see that in November 2019, the Russian government introduced new regulations that create a legal framework for centralised state management of the internet within Russia’s borders. Russia has also proposed to hand over the management of the root servers to BRICS (Brazil, Russia, India, China and South Africa) member states. Proof that the States are going on the offensive in terms of their legislation, recent European directives also have an impact on the governance model, such as the General Data Protection Regulation (GDPR) and the forthcoming NIS2 (Network and Information Systems) directive, subjects which were also recalled at the summit. In China, for example, a law strengthening controls on digital services operated in China has just been adopted.

The failure of the ICANN governance model, if confirmed, could lead to a fragmentation of the DNS as we know it today, a fragmentation which takes shape as ICANN becomes bogged down in sterile debates. This summit has highlighted that the community and ICANN leadership have identified this major risk. The challenge for the future is to address it. We will watch the next ICANN summit scheduled in March 2022.

The observation that DNS regulation policies are bogged down, particularly at ICANN72, was widely shared by NAMESHIELD well before this summit. In particular, NAMESHIELD had expressed the need to prioritise topics in agreement with the community during the ICANN72 preparatory sessions. NAMESHIELD, which participates in working groups working on recommendations in the context of the periodic reviews conducted by ICANN, also advocated for re-enchanting voluntary work and helping diversify representatives in these working groups, in particular from small structures. Indeed many volunteers are now overwhelmed by the increasing volume of topics to be considered as the processes accumulate and decisions do not follow. New participants are discouraged from taking an interest in these topics by lengthy and cumbersome processes.

Image source : David Mark via Pixabay

New document : 5 minutes to understand domain names extensions (TLD)

5 minutes to understand - Domain names extensions (TLD) - Nameshield

The “Top Level Domains” also called TLD or extensions, are defined by the IANA (Internet Assigned Numbers Authority) which depends on ICANN since 1998.

ICANN and IANA are in charge of allocating Internet protocol (IP) addresses space, assigning protocol identifiers and managing the top level domain names system, i.e. the “Top Level Domains”.

Find out in this “5 minutes to understand” document, available for download on the Nameshield’s website, the different types of top level domains.

Data escrow no longer escapes the concentration of the domain names industry

concentration of the domain names industry

There is a lot of talk about the concentration that is taking place in registries and registrars, two of the key actors in the domain names ecosystem. The two companies that have been in the news the most in the last two years, are Ethos Capital and Clearlake Capital, two private equity firms that have specialised in acquisitions in this sector.

Ethos Capital, founded in 2019, had proposed in November in a 1.135 billion euros deal to acquire Public Interest Registry, the registry in charge of the historical extension .ORG, which then claimed some 10.5 million registrations.  If this deal was not done after a surprise veto from ICANN as part of a provision of the Registry agreement that provides for an approval process for each type of transfer whether it is a change of control or a major subcontracting agreement, Ethos Capital was quickly comforted with the confirmed acquisition on March 31, 2021 of the registry Donuts, which in December 2020, had concluded the acquisition of Afilias, the registry operator of the .INFO and .MOBI gTLDs, among others. Donuts currently claims 270 generic extensions out of a total of 1268, i.e. 21% of them! It recently acquired the .watches extension from the luxury goods manufacturer Richemont.

As for Clearlake Capital Group, this company founded in 2006, acquired Endurance International in a $3 billion deal and recently took a significant stake in Web.com. The two entities were merged to form a new company called Newfold Digital. Newfold’s portfolio includes registrars such as Register.com, Network Solutions, Domain.com, BuyDomains, BigRock, PublicDomainRegistry and CrazyDomains as well as BlueHost and HostGator, two very important companies in the field of web hosting. The group claims approximately 16.5 million domain names.

Another well-known player, the American registrar GoDaddy, announced in February 2021 that it was raising 800 million dollars to make acquisitions. Since then GoDaddy seems to have gone on the offensive. The world’s largest registrar by volume is currently finalising the acquisition of Minds & Machines, a registry of new generic extensions (27 in all) in a deal worth 120 million dollars. Europe is of course not immune to the concentration phenomenon, even if the deals taking place are not as high as those mentioned above.

Indeed, these are just a few examples of a concentration that seems to be accelerating unstoppably in the domain name sector. Yet another important key players in the domain name management, the escrow operators whose critical mission is to store and safeguard domain name data for registrars and registries, rather like a bank, seemed less exposed to the phenomenon until now. However, if we look at the list of ICANN-designated agents, we recently noticed that one of them, namely Iron Mountain, has disappeared. This is not due to an error but to the fact that this actor has been absorbed by its competitor NCC Group. The deal, made in June, is estimated to be worth 165 million dollars. 

Across the concentrations now taking place in all the key areas necessary for the management of domain names portfolios, questions arise about the range of services on offer, which is constantly shrinking as a few major players take over the market, and also about prices (PIR had obtained from ICANN the lifting of the ceiling on .ORG prices just before Ethos Capital made its takeover offer) and the control of the domain name data, a control that seems difficult with the globalisation of the market. It should be remembered that NAMESHIELD remains an independent French company for which all these issues are at the heart of its concerns.

Image source : Geralt via Pixabay

.SBS : Sunrise phase opening

.SBS : Sunrise phase opening

The .SBS (side by side) is a short, thoughtful, three-letter domain extension, perfect for social causes, charitable organisations and other philanthropic initiatives, and any progressive business, individual, or community that believes in social and financial inclusion.

It is important to note that a part of the profits linked to the registration of .SBS domain names will be donated by the ShortDot registry to a non-profit organization.

Here is the launching schedule:

  • Sunrise Phase: May 6, 2021 – June 7, 2021
  • EAP (Early Access Period) : June 8 – June 15
  • General Availability: June 8, 2021, on a first come, first served basis

For more information about your .SBS registration conditions, please contact your Nameshield consultant.

Image by truthseeker08 from Pixabay

New document available on the Nameshield’s website: “5 minutes to understand – Abusive domain names registrations

5 minutes to understand - Domain names - Nameshield

The digital world is in perpetual evolution and every days, new domain names are registered around the world.

Among these new registrations, some can potentially affect your notoriety, your activity, and your results. Fraudsters, through these abusive domain names registrations, seek to benefit from your notoriety as quickly as possible.

Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, the different practices of abusive domain names registrations that can affect your brand and the actions to take depending on the infringement caused to the brand.

New document available on the Nameshield’s website: “5 minutes to understand – The lifespan of a domain name”

5 minutes to understand - Domain names - Nameshield

You are not, strictly speaking, the owner of a domain name, you simply have a right to use it, which translates into an annual fee that can be renewed indefinitely or terminated in case of infringement. As soon as you no longer pay the annual fee required to maintain it, and therefore its renewal, the domain name will expire and fall back into the public domain.

However, this deletion is not automatic, because the day after its expiry period, the domain name will go through 3 successive phases before falling back into the public domain.

Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, the different phases in the life of a domain name.

New document available on the Nameshield’s website: “5 minutes to understand – The protection of your domain names”

5 minutes to understand - Domain names - Nameshield

Domain name is the first link between the web user and your website. It is thanks to the domain name that you are found on the Internet, that you are visible, that your identity is displayed and that you develop your business on the net. It is a digital asset of your business.

The management and configuration of these domain names usually requires access to a management interface. The absence of a security policy can be dramatic.

Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, practical solutions to secure your access.

New document available on the Nameshield’s website: “5 minutes to understand – Operations on domain names”

5 minutes to understand - Domain names - Nameshield

Domain names are subject to various operations. The modalities for these operations may vary according to the extensions and the rules set up by the registries.

Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, the different operations on domain names.