Schmidt launches its new website in dot brand: Home-design.schmidt

Schmidt is one of the first French brands of kitchens, but also the first kitchen furniture export company in France. Schmidt group has decided to launch its new website in « .brand » (dot brand), .schmidt and thus has joined many big companies which have made this bet, like BNP Paribas (mabanque.bnpparibas), MAIF (voyagepro.maif), Club Med (corporate.clubmed) or the latest, SNCF (oui.sncf). Schmidt chose to regroup its activity under the « home design » designation which describes well its indu... Read More

Why are Dot Brands dragging their feet?

Ok so here’s the thing, we’re over 2 years into the new gTLD rollout now, a new era of the Internet, and everything seems to be going swimmingly…. Or is it? On the face of it, momentum is building. Over 16 million domain names registered in the past 2 years and 60% of them would still have been available under a .com e.g. nameshield.website and its .com equivalent nameshieldwebsite.com. That’s great because it means that New gTLD domain names are being registered instead of the equivalent .com. ... Read More

South Africa, domain names and brands: the advantage of a simultaneous registration

The domain name is to the virtual, what the brand is to the real. It is actually a little more complicated but this small sentence allows to associate brands and domain names. It’s in the context of this shared vision, that the South African brands registration Office, CIPC has developed a partnership with the registry of .ZA, the South Africa geographic extension. Thus, the brand applicants can choose the “domain name” option, registering that way the two protections. This is here the first co... Read More

Car Brands: are they taking a leading role in the new Internet?

A ‘plethora’ is defined as a “large or excessive amount of something” and is usually followed by the qualifier “of.” Car manufacturers certainly fall into that category, as I found out recently when looking at replacing my worn-out old jalopy. A plethora can also be used to describe domain extension, with the advent of new gTLDs (where the term after the final ‘dot’ can be almost anything) there is certainly a plethora of those nowadays! This naturally led me to pose the question “How many of on... Read More

“Win an airline ticket with a value of 500€” or other online scams attempt

Recently, many frauds campaigns offering free Nike shoes here and IKEA vouchers of 500€ there have been going on. Last case in date, a fraudulent e-mails campaign announcing the winning of airline tickets with a nice value of 500€, graciously offered to the winners of a supposed contest proposed by Air France airline company. This scam has circulated around France and was shared on social networks, by e-mails and even relayed on WhatsApp. A misleading typography: typosquatting If we look at the... Read More