Schmidt is one of the first French brands of kitchens, but also the first kitchen furniture export company in France. Schmidt group has decided to launch its new website in « .brand » (dot brand), .schmidt and thus has joined many big companies which have made this bet, like BNP Paribas (mabanque.bnpparibas), MAIF (voyagepro.maif), Club … Continue reading “Schmidt launches its new website in dot brand: Home-design.schmidt”
Ok so here’s the thing, we’re over 2 years into the new gTLD rollout now, a new era of the Internet, and everything seems to be going swimmingly…. Or is it? On the face of it, momentum is building. Over 16 million domain names registered in the past 2 years and 60% of them would … Continue reading “Why are Dot Brands dragging their feet?”
The dangers of the Internet are not to be taken lightly. Phishing, cybersquatting or typosquatting are often the cause of disasters, which can threaten the company’s future. Brand managers can quickly become panicked by the dangers behind these risks. That’s why it’s important to learn where the risks lie and how you can best counter … Continue reading “Meet Nameshield at the 17th Global Brand Protection Innovation Programme in Frankfurt”
The domain name is to the virtual, what the brand is to the real. It is actually a little more complicated but this small sentence allows to associate brands and domain names. It’s in the context of this shared vision, that the South African brands registration Office, CIPC has developed a partnership with the registry … Continue reading “South Africa, domain names and brands: the advantage of a simultaneous registration”
A ‘plethora’ is defined as a “large or excessive amount of something” and is usually followed by the qualifier “of.” Car manufacturers certainly fall into that category, as I found out recently when looking at replacing my worn-out old jalopy. A plethora can also be used to describe domain extension, with the advent of new … Continue reading “Car Brands: are they taking a leading role in the new Internet?”
Following on from Paris, which hosted the ICANN Contracted Parties Summit last May, the Rwandan capital has just hosted its first ICANN Summit devoted to Internet governance policy issues. Here’s a look back at what we learned from the event. ICANN has found its new face ICANN80 kicked off with the official appointment of Kurt … Continue reading “ICANN80: Rwanda joins the small circle of sub-Saharan states to have hosted ICANN”
From 22 to 24 April, Cologne hosted the Certified Senders Alliance Summit on the theme of “Trust fuels the future”. The event marked the 20th anniversary of the initiative. Corporate communications have changed dramatically over the last 20 years with the rise of social networks. For example, Instagram now has more than 2 billion monthly … Continue reading “User trust at the heart of the latest CSA Summit in Cologne”
At the end of October, the 72nd ICANN summit was held, devoted to the development of policies that impact the domain name system (DNS) and the global Internet community. As already announced during the past summer, this latest annual meeting was to be held by videoconference in the time zone of Seattle in the United … Continue reading “ICANN72, between prioritisation needs and fragmentation risks”
Recently, many frauds campaigns offering free Nike shoes here and IKEA vouchers of 500€ there have been going on. Last case in date, a fraudulent e-mails campaign announcing the winning of airline tickets with a nice value of 500€, graciously offered to the winners of a supposed contest proposed by Air France airline company. This … Continue reading ““Win an airline ticket with a value of 500€” or other online scams attempt”
