Have you heard of Esperancia?

Esperancia_logo - Nameshield

Surely, you have already noticed the Esperancia logo in the email signature of your Nameshield partner. But do you know how it works?

Esperancia is an endowment fund with an innovative and ingenious concept: the search for long lasting funding. This system ensures to maintain its purpose: a long-term action to the associations it supports.

Esperancia - Nameshield

 

If Esperancia owns 15% of our company’s shares, Nameshield also transfers 1% of its annual revenue to Esperancia.

Therefore, as a Nameshield customer, you also participate to the development of Esperancia.

This endowment fund works in a unique way. In that regard, Nameshield and the other sponsoring companies are pioneer companies.

Thanks to the funds collected by donations in euros or in capital, Esperancia assists and supports existing associative projects aimed to protect and help children and underprivileged youth to become self-sufficient adults able to take their place in society.

Esperancia intends to be a “purveyor of hope” to young people in difficulty. At the same time, Esperancia brings a complementary meaning to the commitment of our collaborators and to their involvement in our company: we commit ourselves to social projects at their side.

 

Last July, Nameshield hosted an event for the project “Réussir Angers”, created to help vulnerable 18-30 years old young people, who have for example, the common point of disregarding professional codes.

One of the purposes of this day was to educate those young adults, to initiate them to the corporate world, and make them feel more confident about themselves.

Over a convivial meal, the young people could listen to four Nameshield collaborators discussing about their personal and professional background.

In this favorable context, reassuring and free of pretense, the young people integrated to the project, could explore the doubts, obstacles and difficulties experienced by our fellow volunteers as well as their achievements, their successes, small and big.

A moment of exchange and sharing, enriching for every participants on each side of the stage.

.BRAND : 4 episodes, for this summer

.BRAND : 4 episodes, for this summer
Photo : CC BY-SA 3.0 Nick Youngson – source : http://nyphotographic.com/

Act 2: Expression

 

We left off on the time when the brands did not feel the Internet revolution, the techniques evolving and the registered domain names. (Read act 1: Denial (and anger))

The example of McDonald’s is interesting. In 1994, Wired, an American magazine created a year earlier, communicates about the case of mcdonalds.com. Joshua Quittner, a journalist at Newsday, contacted McDonald’s and asked if they would be interested in registering mcdonalds.com. There was little to no answer. He registers the name, contacts McDonald’s which does not answer. Then he publishes his article on Wired, putting the contact address ronald@mcdonalds.com.

McDonald’s complains and Quittner asks for a donation for charities: it will be 3500USD for the computer equipment of a school in New York.

McDonalds - .brand domain name example

 

In analogy, we can remember when a Russian worker asked for a gift from Vladimir Putin, who could not refuse in front to the camera. Putin offered him his watch worth a year’s salary.

The virulent attacks of trademarks are legion in order to recover the domain names from little jokers, some of them could be part of the company, such was the case for mtv.com.

Brands federate among themselves, contact ICANN to develop simplified procedures, even if, according to the famous trademark dilemna, the American organization had known the risk of cybersquatting for a long time.

On the side of lawyers, training courses are launched on each side of the Atlantic and the UDRP, SYRELI, URS and others, are created in order to defend the digital territories.

France, known for a long time as a country supporter of trademarks, will not remain passive and is today, the second country in the world in the disputes resolutions concerning domain names.

Thus, in the virtual territory, and in contrast to the reality, the police is financed by trademarks. The holders of a territory, similar to countries, are doing nothing or almost nothing: recovering a .Fr can be possible using a SYRELI procedure, while for our friends from the outside of Rhine, no alternative procedure exists: to apply for its .DE, it is the court or nothing.

Nevertheless, an economy of defense of brands is organized and thus, an ecosystem is developed.

Everything seems to be going well, until the arrival of the new extensions, as called in the field, the first round…

 

Read act 3: Depression

The acquisition of Rightside Group by Donuts becomes a reality

new gTLDs - The acquisition of Rightside Group by Donuts

It’s at mid-July that ICANN has given its consent regarding the merge of Rightside Group, the registry behind the 40 new gTLDs (.ATTORNEY, .NINJA, .PUB, .DENTIST, .NEWS, .ROCKS, .LIVE, etc.) and the other well-known registry in the new gTLDs’ world, Donuts Inc (more than 200 TLDs: .LIFE, .LOANS, .MEDIA, .SOLUTIONS, .WORLD, etc.).

Donuts will then acquire Rightside at the price of 10.60$ per action, in the context of a takeover offer, i.e. an operation of approximatively 213 million in total.

Donuts, already largely dominant with its hundred extensions, continues to reinforce its position and benefits from difficulties faced by some registries suffering from deficit of commercial success.

This new operation highlights a fact: many new extensions didn’t obtain the expected enthusiasm and the registries which created them are in difficulties.

Are we heading slowly but surely towards a retrieval by Donuts of unsuccessful registries seeking to limit the losses?

 

Black July for the .xyz

.XYZ - new gTLD

The volume leader of the new gTLDs has seen its zone file cut by more than half.

While it started its July month with more than 5.2 million of registered domain names in its zone, it had only 2.5 million on Monday 17, letting the .top get its way back to the top in the meantime.

How to explain such a phenomenon?

First of all, the multigenerational extension doesn’t escape the non-renewal law.

A year after having massively registered at the derisory price of 0.01$ or even received for free their domain names in .xyz, the acquirers simply don’t renew these latter, hence a considerably reduced zone file.

Last but not least, a big part of the non-renewals comes from the ban done to registries by the China Ministry of Industry and Information Technology to sell .xyz.

Yet, half of the registered domain names in .xyz were owned by people in China.

The case is currently in the process of being resolved, so the .xyz has yet to type its final point.

Nameshield: The first French registrar certified ISO 27001 on all its registrar activity

Nameshield's ISO 27001 certification

 

 

Nameshield is proud to announce its ISO 27001 certification on all its registrar activity, the product of many months of work.

Why the ISO 27001 certification?

Since its creation, 23 years ago, Nameshield has taken to heart to provide to its customers the best services under conditions of optimal security. By choosing the ISO 27001 standard, this constant care given to all our services is now certified by a competent authority.

The impressive rise of the occurrence and the force of the cybercriminal attacks has comforted the founder and CEO of Nameshield, Jean-Paul Béchu, in his determination to propose to all our users an ISO 27001 certification on all our registrar activity.

Today, it’s frequent that cybercriminals attack services providers in order to reach indirectly their final targets. And if our Security Officer of Information System monitored already the security of our infrastructure, the ISO 27001 reinforces the requirements.

If Nameshield has engaged in this process, the result of an important investment, human and financial, it’s because it’s essential for us to demonstrate and certify the dimension of our engagement in term of security.

To be certified ISO 27001 is to ensure our customers and partners that the security of the Information systems is completely integrated and that Nameshield is committed to a process of constant improvement requiring specific resources, which we have chosen to deploy.

The certification confirms the competence of Nameshield’s employees and their expertise in the protection of critical information.

 

What is the ISO 27001 certification?

ISO 27001 is an international standard which describes the requirements for the establishment of an Information security Management System. This one is intended to choose the security measures to set up in order to ensure the protection of sensitive goods of a company on a defined perimeter. In the case of Nameshield, it covers all of its registrar activity.

At a higher level, the ISO 27001 standard requires that the managers of the company are involved in the cyber defense. In parallel, a steering committee follows the implementation of the new arrangements respecting the standard.

An audit carried out by LRQA, the World Leader of the certification of value added Management systems, allows us to deploy our security measures and to become the first French registration office to be certified on the complete perimeter of its registrar activity.

Nameshield, your trusted partner.