What is the appropriate way to deal with inappropriate content on the internet?

The internet is a great place to find content of all sorts. Videos of cats doing crazy stunts, memes, thought provoking lifestyle messages. But this rich availability means ease of access to a wide variety of inappropriate content. Inappropriate content means any material that is disturbing, improper, and just wrong. It can be images of real or simulated violence or of a sexually explicit nature. Recently there have been concerns raised around disturbing YouTube videos. These strongly resemble v... Read More

Alibaba’s use of technology to fight counterfeit reaps first rewards

In December 2016 Alibaba was placed on a US blacklist for fakes. A US industry watchdog called the company’s Taobao website (the world’s largest e-commerce platform) a “notorious” market for counterfeiting and piracy. Now Alibaba is diligently combatting this label. Via a program called Operation “Cloud Sword” big data technology such as advanced algorithms, machine learning, optical character recognition (OCR), and mapping technologies, is used to generate clues to help identify and take down ... Read More

Sponsored Links – an opportunity and a threat to your brand

Title : Adwords – Author : Christophe Benoit – Photo : licence CC BY 2.0 – www.tyseo.net What is a “Sponsored Link”? It’s a paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. The most well known sponsored links, Google Adwords, is an advertising service offered by Google for businesses wanting to display ads on the search engi... Read More

What has become of the big dreams of the big .BRANDs ?

In 2012, ICANN received 643 applications for restricted use generic Top Level Domains extensions by brand owners. Recently, a surprising proportion of these, so called, .BRAND applications have been withdrawn, often resulting in the loss of the entire application fee ($185,000). Why have these brand owners taken the decision to relinquish control over their very own piece of the Internet infrastructure? Is this a tactical response to a strategic direction or are they simply lacking the ideas an... Read More