Sponsored Links – an opportunity and a threat to your brand

Title : Adwords – Author : Christophe Benoit – Photo : licence CC BY 2.0 – www.tyseo.net What is a “Sponsored Link”? It’s a paid advertisement in the form of a hypertext link that shows up on search results pages. The ads are typically for products and services that are generally or very specifically related to the keywords in the search query. The most well known sponsored links, Google Adwords, is an advertising service offered by Google for businesses wanting to display ads on the search engi... Read More

 

By continuing to use this site, you agree to the use of cookies to improve your browsing experience and to compile visitor statistics. You can learn more and set up cookies by clicking here.

(more…)