Search Engine Optimization (SEO) is a set of techniques aimed at optimizing the visibility of a web page in the search results.
For your positioning in search engines and for your communication, the domain name is of significant importance.
Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, the good practices to optimize your referencing on search engines.
Domain names are subject to various operations. The modalities for these operations may vary according to the extensions and the rules set up by the registries.
Find in this “5 minutes to understand” document, available for download on the Nameshield’s website, the different operations on domain names.
The domain name is the first link between the web user and your website. It is thanks to the domain name that you are found on the Internet, that you are visible, that your identity is displayed and that you develop your business on the net. It is a digital asset of your business.
The more meaningful this name is, the more likely it is to position you effectively on the web, and to best represent your identity.
Discover the right questions to ask yourself before registering a domain name and the registration rules in this new “5 minutes to understand” document to download on the Nameshield’s website.
Nameshield offers you new resources that will be regularly published and available for download on the Nameshield’s website: the “5 minutes to understand” documents.
Quick and easy to read documents to understand the basics of domain names in just a few minutes.
Discover now the first document “5 minutes to understand – The reading a domain name“:
The news came on 30 April through a press release from the ICANN Board announcing that it had taken the decision to reject the sale of Public Interest Registry (PIR), the .ORG registry, to the private equity firm Ethos Capital.
For reminder, at the end of 2019, the announcement of the sale of the .ORG registry to Ethos Capital created a real debate and caused several concerns from NGOs, such as the increase of .ORG prices and the implementation of rights protection policies that could lead to a form of censorship (Find all the articles on this subject on the blog).
In mid-April, while the organization had to decide whether or not to approve the sale of the registry, the transaction was still pending. ICANN allowed itself additional time to complete its review, after receiving numerous letters of opposition, including one from California’s Attorney General, Xavier Becerra.
The decision to reject this deal was finally announced on Thursday 30 April “as a result of various factors that create unacceptable uncertainty over the future of the third largest gTLD registry”.
One of the main reasons for this decision is the “change from the fundamental public interest nature of PIR to an entity that is bound to serve the interests of its corporate stakeholders, and which has no meaningful plan to protect or serve the .ORG community.”
Among the reasons for this rejection is also the issue of financing, since this transaction could compromise the financial stability of the registry. Indeed, the proposed sale would change PIR from a not-for-profit entity to a for-profit entity with a $360 million debt obligation, which would not benefit PIR or the .ORG community, but the financial interests of Ethos and its investors.
Furthermore, the PIR proposal to implement a “Stewardship Council“, which aimed to make the entity more accountable to the community, did not convince ICANN either. According to the organization, this council “might not be properly independent“.
ICANN’s decision is therefore a victory for the .ORG community and Electronic Frontier Foundation, which does not stop there and adds “the .ORG registry still needs a faithful steward, because the Internet Society has made clear it no longer wants that responsibility. ICANN should hold an open consultation, as they did in 2002, to select a new operator of the .ORG domain that will give nonprofits a real voice in its governance, and a real guarantee against censorship and financial exploitation.”
