.FR: Increased unaided awareness among French VSEs and SMEs

In October 2023, Afnic, the French Association for Cooperative Internet Naming, which manages the .fr domain, carried out a survey on the perception of .fr among 502 tradespersons, retailers or VSE/SME managers selected on the basis of company size. Here are the results of the survey:

  • For 70.9% of French VSEs and SMEs, the .fr extension is spontaneously cited, that’s 6.2 points more than in 2022, ahead of .com (69.1%) and .org (20.5%).
  • 61% of French VSEs and SMEs consider that .fr has a very good reputation (that’s 11 points higher than .com) and 38% consider it to have a fairly good reputation.
  • And finally, for 88% of French VSEs and SMEs, .fr is perceived as the extension that enables them to promote French expertise in France and abroad.

For more information and to register your .FR domain name, don’t hesitate to contact a Nameshield consultant.

Author: Aurélie Tran

Marketing service - Nameshield