Irma storm and its unexpected consequences on the domain names industry

.TV means television, .FM, FM radio, .IO tech companies… Actually no. In fact, yes but no. These codes do not designate sectors of activity but territories according to ISO 3166-1 alpha 2: TV is for Tuvalu, a Polynesian state; FM is for Federated States of Micronesia ; IO for British Indian Ocean Territory. Why such a mix of genres? In fact, domain names and geopolitics make a whole. When you communicate with a .COM domain name, you trust Verisign, an American company. With a .FR, it’s ... Read More

.BRAND : 4 episodes, for this summer

Act 4: Reconstruction While a myriad of new extensions were open for recording, the time was to select .COM, .CM, .OM, .CO or .CAM records? .FR or .FRL? The decision to make registrations in all new extensions of course has a high cost and is no longer necessarily wise. This is also why, some brands have chosen a .BRAND: its own TLD, its own sovereignty, its own management rules! Many brands have opted for this configuration and we can see now the blooming of .BNPPARIBAS, .ALSTOM, .SNCF, .LECLE... Read More

.BRAND: The importance of the digital strategy, or the McDonald’s case

McDonald’s! The symbol of globalization: from the invention of the express service by the eponymous brothers to its successful franchise by Ray Kroc (I recommend the film ‘The Funder’), McDonald’s is an example of post-war entrepreneurial success. The BigMac, the Filet o’Fish? These are the inventions of franchisees that headquarters have agreed to develop throughout the world. A model of innovation. What about their digital strategy? When Internet arrives and everyone talks ab... Read More

.BRAND : 4 episodes, for this summer

Act 3: Depression   Five years ago, the number of domain name extensions was alright: less than 500. It was still possible to register its trademark and its company’s name in the extension of its choice and to act against fraudulent deposits. Attacks were unusual and you defended yourselves when smart little ones made contentious deposits. Some extensions only accepted subdomains registrations, such as Australia and the United Kingdom. Impossible to save at the root and impossible to regi... Read More

.BRAND : 4 episodes, for this summer

Act 2: Expression   We left off on the time when the brands did not feel the Internet revolution, the techniques evolving and the registered domain names. (Read act 1: Denial (and anger)) The example of McDonald’s is interesting. In 1994, Wired, an American magazine created a year earlier, communicates about the case of mcdonalds.com. Joshua Quittner, a journalist at Newsday, contacted McDonald’s and asked if they would be interested in registering mcdonalds.com. There was litt... Read More

.BRAND : 4 episodes, for this summer

Act 1: Denial (and Anger)   The brand, a forbidden territory. Everything is played out by attacks, complaints, courts. A ruthless world. Since the 23rd of June 1857 and the creation of the first system of trademarks by France, it is possible to benefit from an exclusive right of use for a term on different applications. Otherwise the law is coming. The arrival of the Internet will shake up this foundation. If one remembers the Milka conflict with Kraft foods, which led to the famous opposition... Read More

Mastodon : What about cybersquatting ?

  Communication on social media is the subject of many justified concerns from trademarks owners. As a matter of fact, user’s names creation, called “username”, are not legally protected beforehand. Specifically, the owner has to register or retrieve the username corresponding to their brand or demonstrate to the social media that the use of their brand is used with ill intent. In short, it’s a time consuming activity… Mastodon, a few months old social network, trendy since a few days, is ... Read More

New extensions: The first signs of a (R)evolution?

Domain names registration strategies follow reasoning sometimes hard to understand. However “sheep-like” reasoning is the one we can easily observe. When Alphabet (Google) used for the first time its domain name ABC.XYZ, a sensitive rise of registrations for this extension has been observed. More than a simple registration, ABC.XYZ has created for the public, informed or not, an interrogation on the extension used: “they aren’t in .COM?”     New gTLDs’s program by ICANN has generated ... Read More